The Listing I Lost Because I Couldn’t Justify My Fee

The Listing I Lost Because I Couldn’t Justify My Fee

I lost a $2.5 million listing early in my career because of one very simple mistake. It was not because I lacked energy, work ethic or belief in what I could do for the client. It was because, at the critical moment, I could not clearly articulate why my fee made...
Why Long-Term Thinking Still Matters in Property

Why Long-Term Thinking Still Matters in Property

One of the most common pieces of advice in property is to avoid trying to perfectly time the market. It is simple in theory, but much harder to apply in practice, particularly in the current environment where affordability, interest rates and supply are all part of...
Massive action still beats perfect preparation

Massive action still beats perfect preparation

There is a lot of emphasis in this industry on learning systems, attending coaching sessions and consuming training content. All of that has its place. The problem is that many agents begin to treat learning as a substitute for doing the work. The first five years of...