One of the fastest growing segments in the real estate industry today is buyer’s agency. Not long ago, buyer’s agents were mainly used by overseas or interstate purchasers who needed a trusted contact on the ground. Over time, that evolved to executives who valued the convenience. Now, in many suburbs, one in every three or four buyers is working with a buyer’s agent.
Why Buyer’s Agents Have Exploded
The simple reason for this growth is that residential agents have not always given buyers the attention they deserve. For too long, buyers were treated as secondary in the transaction even though they represent fifty percent of the deal. Buyer’s agents stepped into that gap, providing the service and support that traditional agents often overlooked.
At the same time, many buyers now recognise the value of expert representation. They are prepared to pay a fee of 1.5 to 2 percent for someone to guide them, summarise the market, and negotiate on their behalf. Just as sellers want someone who can protect their outcome, buyers also want advocacy and confidence throughout the process.
The Value Proposition
The value of a buyer’s agent is not just in sourcing properties. It is in saving time, avoiding mistakes, and creating a buffer in the negotiation. For many professionals, the opportunity cost of searching, calling agents, and managing inspections is simply too high. Engaging a buyer’s agent allows them to focus on their own work while still progressing toward their property goals.
Even those within the real estate industry can see the benefits. When an agent is looking to purchase, calling other agents directly can feel awkward. Having a buyer’s agent provides a layer of separation that removes insecurity and creates smoother dialogue.
What This Means for Selling Agents
The rise of buyer’s agents does not signal a threat to traditional sales agents. Instead, it highlights the need to treat buyers as clients in their own right. They may be represented by an advocate, but they are still part of your transaction. By improving the way you service buyers, providing information, follow-up, and genuine engagement, you strengthen your reputation and reduce the gap buyer’s agents have stepped into.
Buyer’s agents have grown because they provide what many buyers felt they were missing. The lesson for selling agents is clear: treat buyers as a vital part of the transaction, not an afterthought. Those who do will build stronger relationships, create more advocates in the marketplace, and adapt successfully to an industry where buyer’s agency is here to stay.