Blog Mastery by Adrian Bo
How to Handle a Seller Who’s Reluctant to Spend on Vendor Paid Advertising (VPA)
One of the most common objections agents hear in a strong market is: "Do we really need to spend on marketing when the market is already so hot?" According to Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, the answer is a clear and confident...
How to Approach Fees Without Letting Them Undermine Your Business
Commission conversations have changed a lot over the years. As Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, reflects, there was a time when fees were regulated, fixed, and never up for negotiation. You simply didn’t talk about it; it was law. Fast...
The Real Reason You’re Not Meeting Your New Data KPI
One of the most overlooked success drivers in real estate is also one of the simplest: building your database. And yet, many agents fall short of their weekly new data KPIs—not because they lack skill or opportunity, but because they’re not tapping into every layer of...
Delivering Tough News to Sellers: Why Honesty and Objectivity Matter
In real estate, one of the most important – and often most avoided – responsibilities is delivering tough news to a seller. Whether the campaign isn’t going to plan, the price isn’t resonating with buyers, or the market is shifting beneath your feet, these...
When Buyer Interest Is Low: How to Handle a Seller Concerned About Open Home
It’s not uncommon for sellers to express concern when fewer groups are attending their open homes than expected. But instead of becoming reactive or defensive, Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, says this is a prime opportunity to lead...
The Dangerous Assumptions Agents Still Make About Property Value
In today’s fast-paced market, one of the most common traps real estate agents fall into is making assumptions about property value without doing the proper groundwork. According to Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, there are still...
Managing Your Time: How to Ensure Every Vendor Feels Like Your Only Vendor
One of the most common traps agents fall into is spending too much time on a single listing, often at the cost of momentum, energy, and other opportunities. But as Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, explains, the solution isn’t to cut...
Managing Agent Turnover: Why Professionalism Matters When Parting Ways
Agent turnover is common in real estate. Whether it’s a business owner parting ways with a salesperson, a lead agent losing an associate, or an agent moving on to a new opportunity, changes in a team are inevitable. According to Adrian Bo, CEO of Adrian Bo Real Estate...
Re-listing a Property: The Key to Selling Expired Listings
It’s a common scenario in real estate: a property sits on the market for months without selling, then a new agent takes over and gets it sold within days. Why does this happen? According to Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, selling an...
Staying in Touch: The Key to Long-Term Real Estate Success
One of the most common questions agents ask is, "How long should I stay in touch with potential clients?" The simple answer? Indefinitely. According to Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, consistent communication over time builds trust,...