Blog Mastery by Adrian Bo

Hiring an associate is one of the most important decisions a team leader will make. A strong associate improves structure, communication and service. The wrong hire slows everything down. After many years working with high performing teams, there is one pattern that...

Many agents misunderstand what coaching really involves. They see motivational quotes or short bursts of inspiration online and assume that is what coaching looks like. Real coaching for real estate agents is very different. It is hands on, practical and often...

A Set to Sell meeting is one of the most powerful tools an agent can use to set a campaign up for success. When done properly, it strengthens trust, removes uncertainty and significantly increases your list to sell ratio. It ensures both you and the owner begin the...

In almost every coaching session, I see talented agents lose momentum because of behaviours that seem small at first but quickly disrupt performance. These issues are not about skill. They are about discipline and perspective. There are three in particular that every...

Throughout my coaching career I have worked with agents at every stage of their development. Regardless of experience or marketplace, there is one consistent theme. Almost everyone wants to improve their results, but they also want to become a better version of...

As the year wraps up, many agents treat December as a period to simply survive. They focus on closing out campaigns, organising final vendor conversations and preparing for the industry’s natural slowdown. While these tasks matter, the end of the year also gives you...

After more than 35 years in real estate, my focus has always been on lifting the standard of how we serve clients and how we support agents. That mindset has guided each stage of my career including residential and commercial sales, property management, corporate...

One of the most important parts of a listing presentation is showing your vendors that your strategy is designed to achieve a premium result. Sellers want to know that you are not taking their property straight to the market without structure. They want to feel that...

A smooth listing appointment begins long before price or fees are mentioned. The interaction is shaped in the very first minute, and many agents underestimate how much influence that has on the final outcome. For agents investing in 1-on-1 real estate coaching, this...

Most agents write down goals that look good on paper. They chase a certain GCI figure, a number of sales, or a new personal best. But when they hit those targets and still feel off purpose, it’s usually a sign the goals weren’t aligned with what they truly want their...