Blog Mastery by Adrian Bo

There’s a growing obsession in the real estate industry with becoming a standalone agent as quickly as possible. But as Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, explains, the distinction between standalone and associate agents isn’t something...

Cognitive biases are powerful mind traps that can cause fiendish problems for anyone in their life and career. Here's my pick of 10 especially dangerous cognitive biases that you should be aware of. 

What happens when prices go up or down or if interest rates fluctuate? What about when we have a change of government? Or when a global pandemic occurs?  These are all ‘outer market’ events which we have zero control over so why do we tend to focus on them? Or even...

I get asked all the time, "Why do you share all your IP?" Answer - "When my competitors do better, both in Coaching & Sales, the benefits & currency to me are endless." My Top 6 Reasons: 1. The consumer experience improves 2. Both industries step up another...

1. More parents are acting as guarantor on loan applications for their children boosting lending ability 2. More parents paying for a 5-10% deposit and/or stamp duty which allows their kids to simply service the monthly mortgage. Given the current lowest interest...

1. Embrace the transparency of the relatively new legislation requiring all bidders to be registered. In the past, you would hope to see familiar faces in the crowd. The benefit of knowing who is registered is to provide real time & accurate feedback to your...

If you are not losing listings, you are not appraising enough property. The most common call I receive during the day from my agent coaching clients is the frustration they feel from losing listings. I lose listings as well by the way. Each listing you lose is another...

What should you do about competing agents who bad mouth you? Nothing !! Don’t get in the gutter with them. Rise above it! However, here are my top 5 tips; 1. Ask the client prior to attending the listing who you are up against. 2. Do your research on the brand &...

1. Create a goal to have a minimum of 4 listings ready to launch for 2022 2. Your 2022 listing campaigns should start earlier than previous years, ie. early January given the forced interruptions this year, buyers and sellers are keen to trade 3. In the next 2 weeks...

The government regulator APRA are making a proactive effort to slow down the market, which is a sensible move to ensure we have a ‘soft landing’ after such rapid & dramatic price growth. The alternative would be the market ‘falling off a cliff’ like we have seen...

Don’t allow your ‘ideal day’ or ‘ideal week’ suffocate you! What do I mean by this? You don’t need to have every moment of every day planned within an inch of its life. You should have ‘themes of the day’, ie Tuesday is a listing theme or Thursday is a buyer theme,...

You are either on track or off track, regardless - OWN IT !! What do I mean by this? There are no more excuses. Perhaps, there was a shortage of stock, perhaps we had lockdowns, perhaps our competitors where desperate for listings so pitched at 1% commission. This may...

If you feel stuck, overwhelmed or in need of solving a problem, please pause, take a deep breath & ask yourself, ‘If it was easy, what would it look like?’ Wow 🤩 What a way to ‘short circuit’ the issue & avoid chaos. An example would be, ‘How do I find the...

Real Estate Coaching consists of 3 main pillars; 1️⃣  Skills - This is the easiest of the three, given it’s an ‘acquired’ pillar & with a high degree of discipline, commitment & practice, it can be mastered. 2️⃣  Accountability - This is essential for any...