Blog Mastery by Adrian Bo

When it comes to building a high-performing real estate team, the most important qualities I look for in a candidate are rarely found on a resume. I have hired hundreds of assistants, developing agents, franchisees, and independent agents over the years, and I can say...

When a vendor lists their property, their biggest fear is often not whether the home will sell—but whether they’ll achieve the best possible result. One of the most effective ways to reassure them is to explain that your process is not one-dimensional. You're not...

When I look back across hundreds of coaching sessions with agents at all levels, there’s one piece of advice that comes up time and time again. I wish I started building my database properly from day one. The difference between good agents and great ones often lies in...

If you want to deliver best-in-class customer service in real estate, there’s one principle to follow, make every vendor feel like they’re your only client. This isn’t about overpromising or theatrics. It’s about structured, consistent, and transparent communication...

Many agents I speak to feel overwhelmed at the idea of increasing their stock levels. In fact, that pressure often shows up long before they win the listing. It can even be felt by the client—through an agent’s body language, energy, or language during the...

Adrian Bo shares how storytelling in real estate can influence buyers, win listings, and strengthen vendor relationships. The Hidden Skill That Sets Elite Agents Apart: Storytelling Most agents focus on numbers, scripts, and marketing tactics. These are all important,...

One of the biggest opportunities agents miss is what happens after the deal is done. Many assume the relationship ends at settlement. In reality, that moment should mark the beginning. Both the buyer and the seller now have direct experience with your brand. How you...

One of the most significant shifts you’ll ever make in real estate has nothing to do with scripts, listings, or even results. It has to do with how you prospect. More specifically, it’s about moving from random database management to a task-based, structured approach....

Australia’s real estate industry is no stranger to innovation, but Adrian Bo’s latest venture might just redefine how agents are trained and mentored. Bo, one of Australia’s most recognisable auctioneers and coaches, has launched a virtual AI version of himself,...

Most EBUs or real estate teams I come across aren't underperforming due to lack of skill. They’re misaligned. And more often than not, that misalignment comes down to one of two things: over-communication during the day, or under-communication during the day. The...