In an industry as competitive as real estate, having a strong Unique Selling Proposition (USP) is what sets you apart from the competition. But as Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, explains, the key is ensuring your USP is truly...
Negotiations in real estate can sometimes reach a challenging standstill. Whether it’s on the auction floor or during a private treaty sale, a deal can often hinge on a small gap—$5,000, $10,000, or $15,000. When neither party is willing to move, Adrian Bo, CEO of...
In today’s digital world, it’s easy to rely on social media, emails, and online marketing as the primary tools for communication. While these channels are powerful, they should never replace genuine, personal interactions. As Adrian Bo, CEO of Adrian Bo Real Estate...
Perfection is something many agents strive for, but as Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, explains, it can also become a barrier to progress. While continuous improvement is important, waiting for the perfect moment, process, or strategy...
Objections around price are inevitable in real estate. Whether during a private negotiation or an auction campaign, buyers will often push back, questioning the value of a property. As Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, explains, a...
