When it comes to building a high-performing real estate team, the most important qualities I look for in a candidate are rarely found on a resume. I have hired hundreds of assistants, developing agents, franchisees, and independent agents over the years, and I can say...
When a vendor lists their property, their biggest fear is often not whether the home will sell—but whether they’ll achieve the best possible result. One of the most effective ways to reassure them is to explain that your process is not one-dimensional. You’re...
When I look back across hundreds of coaching sessions with agents at all levels, there’s one piece of advice that comes up time and time again. I wish I started building my database properly from day one. The difference between good agents and great ones often lies in...
If you want to deliver best-in-class customer service in real estate, there’s one principle to follow, make every vendor feel like they’re your only client. This isn’t about overpromising or theatrics. It’s about structured, consistent, and transparent communication...
Many agents I speak to feel overwhelmed at the idea of increasing their stock levels. In fact, that pressure often shows up long before they win the listing. It can even be felt by the client—through an agent’s body language, energy, or language during the...
