Adrian Bo shares how storytelling in real estate can influence buyers, win listings, and strengthen vendor relationships. The Hidden Skill That Sets Elite Agents Apart: Storytelling Most agents focus on numbers, scripts, and marketing tactics. These are all important,...
One of the biggest opportunities agents miss is what happens after the deal is done. Many assume the relationship ends at settlement. In reality, that moment should mark the beginning. Both the buyer and the seller now have direct experience with your brand. How you...
One of the most significant shifts you’ll ever make in real estate has nothing to do with scripts, listings, or even results. It has to do with how you prospect. More specifically, it’s about moving from random database management to a task-based, structured approach....
Australia’s real estate industry is no stranger to innovation, but Adrian Bo’s latest venture might just redefine how agents are trained and mentored. Bo, one of Australia’s most recognisable auctioneers and coaches, has launched a virtual AI version of himself,...
Most EBUs or real estate teams I come across aren’t underperforming due to lack of skill. They’re misaligned. And more often than not, that misalignment comes down to one of two things: over-communication during the day, or under-communication during the day....
