I completely understand how agents can feel overwhelmed by the number of coaching and training options in the market. Every week there seems to be a new system, a new framework or a new opinion about what the best approach is. For agents trying to improve, that noise...
One of the most common questions I am asked is whether an agent should create a niche. Should you specialise in a particular suburb, focus on a certain price bracket or position yourself around a specific property type? It is a fair question, and in many cases...
One of the most important mindset shifts an agent needs to make is understanding that this industry does not only work in favourable markets. Too many agents tie their confidence and effort to pricing conditions. When values are rising, they feel momentum. When prices...
There is no doubt that automated nurturing plays an important role in today’s environment. Email campaigns, SMS updates, database workflows and social media content allow you to stay visible and consistent with your past clients and broader contact list. When these...
Many agents approach open homes with a narrow focus on buyers, yet the broader opportunity often sits with the people who are not actively purchasing. Neighbours attend out of curiosity, local owners walk through to gauge value, and some are considering their next...
Early in my career, I was given a piece of advice by a top agent that changed the way I approached this industry. They told me to go through the process of buying and selling property myself. Not as an observer. Not as an adviser. As a participant. At the time, it...
