One of the biggest mistakes I see agents make is becoming consumed by what I call the outer market. They spend their days discussing interest rates, economic forecasts, global events and the latest property commentary, believing that every decision a buyer or seller...
The agents who build long term success in real estate don’t think like employees. They think like business owners from the beginning, and that mindset changes how they prospect, hire and grow their business. One of the biggest mistakes agents make is believing the...
One of the questions agents rarely ask themselves is whether their database is losing them more money than they realise. In many cases, the answer is yes, because a CRM full of past clients, buyers, appraisal contacts and local owners is only valuable if it is being...
One of the biggest issues in real estate is how many associate agents leave the industry early. It happens constantly, particularly within the first two years, and I do not believe it is simply because the industry is too difficult or because younger agents are...
One of the moments that is often overlooked in a listing appointment is the very beginning. You arrive, you introduce yourself, and then there is that brief pause where neither side is entirely sure what happens next. It might only last a few seconds, but it can set...
Real estate has always had a perception challenge in certain parts of the market. That is not new. In some areas, the reputation of the industry is not where it should be, and that creates a level of scepticism from buyers and sellers before the conversation even...
