One of the biggest mistakes I see agents make is limiting themselves to a market that’s simply too small. They become fixated on one suburb or one patch because they believe that’s what they’re supposed to do. The problem is that if only a handful of...
When business slows down, don’t start with the hardest prospecting. Start with the warm conversations that help rebuild confidence and create momentum. One of the biggest mistakes agents make when they’re in a slump is waiting for motivation to come back...
Good real estate content doesn’t need to be complicated. It needs to be consistent, relevant and focused on building trust. One of the biggest mistakes agents make with content is trying to reinvent the wheel. They spend too much time searching for creative...
One of the biggest mistakes I see agents make is becoming consumed by what I call the outer market. They spend their days discussing interest rates, economic forecasts, global events and the latest property commentary, believing that every decision a buyer or seller...
The agents who build long term success in real estate don’t think like employees. They think like business owners from the beginning, and that mindset changes how they prospect, hire and grow their business. One of the biggest mistakes agents make is believing the...
One of the questions agents rarely ask themselves is whether their database is losing them more money than they realise. In many cases, the answer is yes, because a CRM full of past clients, buyers, appraisal contacts and local owners is only valuable if it is being...
