The only market that really matters

The only market that really matters

One of the biggest mistakes I see agents make is becoming consumed by what I call the outer market. They spend their days discussing interest rates, economic forecasts, global events and the latest property commentary, believing that every decision a buyer or seller...
Your Database Could Be Costing You More Than You Think

Your Database Could Be Costing You More Than You Think

One of the questions agents rarely ask themselves is whether their database is losing them more money than they realise. In many cases, the answer is yes, because a CRM full of past clients, buyers, appraisal contacts and local owners is only valuable if it is being...
Why So Many Young Agents Leave the Industry Early

Why So Many Young Agents Leave the Industry Early

One of the biggest issues in real estate is how many associate agents leave the industry early. It happens constantly, particularly within the first two years, and I do not believe it is simply because the industry is too difficult or because younger agents are...
Take Control of the Listing Appointment Early

Take Control of the Listing Appointment Early

One of the moments that is often overlooked in a listing appointment is the very beginning. You arrive, you introduce yourself, and then there is that brief pause where neither side is entirely sure what happens next. It might only last a few seconds, but it can set...
How to Build a High-Integrity Brand in a Distrusted Industry

How to Build a High-Integrity Brand in a Distrusted Industry

Real estate has always had a perception challenge in certain parts of the market. That is not new. In some areas, the reputation of the industry is not where it should be, and that creates a level of scepticism from buyers and sellers before the conversation even...