The best coaches don’t tell you what you want to hear. They help you uncover what’s really holding you back. One of the biggest misconceptions about coaching is that it’s designed to make people feel good. I don’t see it that way. To me,...
Choosing the right geographical area is one of the most important decisions an agent can make, particularly when starting out or moving into a new market. When you first enter real estate sales, or you’re changing markets, it’s critical to focus on a...
The answer depends on where you are in your career, how your business is structured and whether you’ve built the support required to take back control of your time. One of the most common questions I get asked is, “How many hours should you work a...
One of the biggest misconceptions in real estate is that once you’ve found a buyer, your job is almost done. I couldn’t disagree more. Finding a buyer is only one part of the process. The real value an agent brings is the ability to negotiate an outcome...
One of the biggest mistakes I see agents make is allowing the market to dictate their mindset. When the market is strong, confidence is high. When it slows down, prospecting slows down as well. That’s a dangerous way to build a business because you’re...
Every client is different. The best agents adapt their communication, show empathy and deliver a personalised experience from start to finish. One of the biggest mistakes agents make is believing they can use the same approach with every client. Real estate...
