More Listings Won’t Fix a Business That Can’t Handle the Volume

More Listings Won’t Fix a Business That Can’t Handle the Volume

Most agents want more listings, more sales and ultimately more volume. But there comes a point where generating additional business without the structure to support it creates another problem entirely. If every time you list or sell a property you are working out the...
Consistent Listings Start Before the Listing Appointment

Consistent Listings Start Before the Listing Appointment

Spring is now underway and there is plenty of activity across Australia’s property markets. The latest Cotality data shows conditions continue to vary considerably between cities, regions and price points, reinforcing that there is no single market experience playing...
Why the Small Details Matter More in This Market

Why the Small Details Matter More in This Market

The latest Cotality Home Value Index provides an interesting backdrop as we enter spring. National home values eased 0.9% in August, while Sydney recorded a 1.4% decline for the month. Of course, those figures represent very broad markets and conditions can look...
The Habits That Separate the Best Agents From the Rest

The Habits That Separate the Best Agents From the Rest

It is easy to look at a top agent and assume they have something other people do not, whether that is better timing, more confidence or more natural ability. In my experience, the difference is usually far more practical. Top agents tend to operate with an outstanding...
Keep Your Social Media Strategy Simple

Keep Your Social Media Strategy Simple

There is a tendency in real estate to make social media harder than it needs to be. Agents get caught up in trends, algorithms and how often they should be posting, when most already have enough material coming through their business every week to build a strong...