How Many Hours Should a Real Estate Agent Work?

How Many Hours Should a Real Estate Agent Work?

The answer depends on where you are in your career, how your business is structured and whether you’ve built the support required to take back control of your time. One of the most common questions I get asked is, “How many hours should you work a...
Negotiation Is the Skill That Defines Great Agents

Negotiation Is the Skill That Defines Great Agents

One of the biggest misconceptions in real estate is that once you’ve found a buyer, your job is almost done. I couldn’t disagree more. Finding a buyer is only one part of the process. The real value an agent brings is the ability to negotiate an outcome...
Build a Business That Doesn’t Depend on the Market

Build a Business That Doesn’t Depend on the Market

One of the biggest mistakes I see agents make is allowing the market to dictate their mindset. When the market is strong, confidence is high. When it slows down, prospecting slows down as well. That’s a dangerous way to build a business because you’re...
Why one size fits all never works in real estate

Why one size fits all never works in real estate

Every client is different. The best agents adapt their communication, show empathy and deliver a personalised experience from start to finish. One of the biggest mistakes agents make is believing they can use the same approach with every client. Real estate...
Why Failure Is Part of Becoming a Better Agent

Why Failure Is Part of Becoming a Better Agent

The agents who improve the fastest aren’t the ones who avoid failure. They’re the ones who learn from it. One of the biggest misconceptions in real estate is that successful agents don’t make mistakes. They do. The difference is that they don’t...
The Hidden Cost of Chasing Every Listing

The Hidden Cost of Chasing Every Listing

Not every listing is worth taking. The best opportunities are the ones you can genuinely service well. When stock levels are low, it’s easy to convince yourself that an out of area listing is worth the extra travel. You tell yourself it’s only 45mins away,...