Most EBUs or real estate teams I come across aren’t underperforming due to lack of skill. They’re misaligned. And more often than not, that misalignment comes down to one of two things: over-communication during the day, or under-communication during the day.
The solution is simple—but rarely implemented well. I call it the WIP Meeting.
What’s a WIP Meeting?
WIP stands for Work In Progress, and it’s a 20-minute meeting that should happen every morning, five days a week.
This meeting creates rhythm, structure, and alignment across the team so that everyone knows what’s been done, what needs doing, and what the collective focus is for the day ahead. The WIP Agenda
The structure of the meeting is straightforward:
- What did we do yesterday? Key actions, results, conversations, appointments booked, deals moved forward.
- What’s the call to action today? What needs to happen, who’s doing what, and what’s the clear focus?
- What preparation is required? Is there a listing presentation that needs reviewing, buyer matching, or negotiation prep?
- Stock or inventory review What’s on the market? What’s at risk? Where can we create new buyer or vendor activity?
- What’s one action we can take today to help get a property sold? This keeps the team outcome-focused and solution-driven.
Why It Works
Without a structured touchpoint, teams either over-talk throughout the day—creating distraction—or under-communicate, leading to confusion and inefficiency. The WIP meeting allows you to frontload the communication, so the rest of the day is spent executing, not clarifying.
It also fosters accountability. Everyone knows what’s been done, what needs doing, and who’s responsible.
If you’re leading a team, or even working within one, the WIP meeting isn’t just helpful—it’s essential. Without structure, communication either becomes noise or disappears completely. With structure, you create momentum.
And momentum is what gets results.
By Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions