Blog Mastery by Adrian Bo

Many agents approach open homes with a narrow focus on buyers, yet the broader opportunity often sits with the people who are not actively purchasing. Neighbours attend out of curiosity, local owners walk through to gauge value, and some are considering their next...

Early in my career, I was given a piece of advice by a top agent that changed the way I approached this industry. They told me to go through the process of buying and selling property myself. Not as an observer. Not as an adviser. As a participant. At the time, it...

Complacency is one of the most common weaknesses I see across the industry, and it rarely appears early in someone’s career. It usually shows up after an agent has achieved a degree of market share, tenure or consistent results. They reach a point where listings are...

Many agents experience the same frustration. A buyer appears interested, attends inspections, asks questions, then slowly stops responding. It is easy to assume something went wrong later in the process, but in most cases, the issue began much earlier. The breakdown...

One of the most common concerns agents have is the fear of appearing pushy when trying to secure a listing. In reality, urgency is rarely what damages trust. Most owners expect it. They often interpret urgency as hunger, commitment and intent, and they assume that...

How you deal with people day to day matters more than most agents realise, because those moments shape how you are remembered. One thing I have learned over time is that people make their mind up about you long before they ever need you. It is rarely based on one big...

One of the most common questions agents ask is how to encourage buyers to increase their bids without crossing the line. The answer is simple but often overlooked. The work is done long before the auction starts. Auction day is not where persuasion begins, it’s where...

When an agent notices their listing volumes decline, the instinct is often to work harder without stopping to assess what is actually happening. The first step should always be diagnosis. You need to understand whether the drop is coming from your market or from your...

There is a moment in every career where perspective changes. For me, it came when I stopped chasing remuneration and started focusing on appreciation, acknowledgement and progression. I wanted to become the best version of myself, not just a higher earning version....

One of the more challenging parts of the role is having to tell a client that their campaign is off track. Many agents avoid these conversations or soften the message too much, hoping the situation will improve on its own. In reality, this often creates more damage...