Blog Mastery by Adrian Bo

When I first started in real estate, I believed momentum would come quickly. The perception was that within a short time you could be driving a nice car and living a glamorous lifestyle. It did not take long to realise that the reality of the profession was very...

One of the fastest growing segments in the real estate industry today is buyer’s agency. Not long ago, buyer’s agents were mainly used by overseas or interstate purchasers who needed a trusted contact on the ground. Over time, that evolved to executives who valued the...

One of the most important responsibilities of a lead agent is mentoring associate agents and helping them grow into their own careers. While it may feel natural to step in and manage every detail, real development only happens when junior agents are given autonomy,...

Many agents want to double or even 10X their results, but the idea of working longer hours is neither sustainable nor realistic. The good news is that growth does not always require more time. It requires smarter levers that allow you to scale without sacrificing...

Automation has become a big part of real estate, with SMS sequences, email campaigns, and social media ads all helping agents stay in touch with their clients. These tools are effective, but only when they’re built on top of strong, personal relationships. Automation...

Growth is an exciting stage in any real estate career. Whether you are a standalone agent building your first team or a principal leading one or multiple offices, expansion often comes with the promise of higher revenue, greater influence, and more market share....

When selecting an agent, many vendors focus heavily on the commission rate. It can be tempting to go with the lowest fee on the table, assuming it will save money. However, this decision can often end up costing far more than it saves. The first negotiation an agent...

One of the most common aspirations among real estate professionals is to shift from chasing business to having it come directly to them. This is what separates the average agent from the attraction agent, the one whose phone rings because people want to work with...

In real estate, words are more than just tools of communication. They shape emotions, and emotions shape decisions. The language you use with clients can make the difference between winning a listing or losing it, inspiring confidence or creating doubt. Why Language...

For decades, many agents built their careers on being the “local expert.” They knew the streets, the recent sales, and the subtle differences in value from one side of a suburb to the other. While this knowledge still matters, it is no longer enough to stand out in a...