One of the most notable shifts in real estate over recent years has been the evolving psychology of both buyers and sellers when it comes to auctions. While auction campaigns continue to grow in popularity due to their transparency and efficiency, there remains a...
Let’s face it. Real estate naturally attracts strong, confident personalities. In many ways, that energy can serve you well early on in your career. But as you progress, success is less about how loud you are and more about how consistent, disciplined, and...
It’s not enough to have a point of difference. You need to know how to communicate that point of difference in a way that matters to your client. Every agent says they have a USP—better marketing, stronger negotiation, more buyer reach, deeper database. But unless the...
It’s a complaint I hear almost weekly: “There’s more competition than ever.” The reality? There is always going to be competition. But whether you let that become an excuse or use it as fuel is entirely up to you. Start with a Self-Audit Before pointing to the market,...
In today’s real estate landscape, the line between your personal and professional presence on social media should be far more blurred than most agents think. There is a common question I hear all the time: Should I separate my personal content from my business...
