The answer depends on where you are in your career, how your business is structured and whether you’ve built the support required to take back control of your time. One of the most common questions I get asked is, “How many hours should you work a...
One of the biggest misconceptions in real estate is that once you’ve found a buyer, your job is almost done. I couldn’t disagree more. Finding a buyer is only one part of the process. The real value an agent brings is the ability to negotiate an outcome...
One of the biggest mistakes I see agents make is allowing the market to dictate their mindset. When the market is strong, confidence is high. When it slows down, prospecting slows down as well. That’s a dangerous way to build a business because you’re...
Every client is different. The best agents adapt their communication, show empathy and deliver a personalised experience from start to finish. One of the biggest mistakes agents make is believing they can use the same approach with every client. Real estate...
The agents who improve the fastest aren’t the ones who avoid failure. They’re the ones who learn from it. One of the biggest misconceptions in real estate is that successful agents don’t make mistakes. They do. The difference is that they don’t...
Not every listing is worth taking. The best opportunities are the ones you can genuinely service well. When stock levels are low, it’s easy to convince yourself that an out of area listing is worth the extra travel. You tell yourself it’s only 45mins away,...
One of the biggest mistakes I see agents make is limiting themselves to a market that’s simply too small. They become fixated on one suburb or one patch because they believe that’s what they’re supposed to do. The problem is that if only a handful of...
When business slows down, don’t start with the hardest prospecting. Start with the warm conversations that help rebuild confidence and create momentum. One of the biggest mistakes agents make when they’re in a slump is waiting for motivation to come back...
Good real estate content doesn’t need to be complicated. It needs to be consistent, relevant and focused on building trust. One of the biggest mistakes agents make with content is trying to reinvent the wheel. They spend too much time searching for creative...
One of the biggest mistakes I see agents make is becoming consumed by what I call the outer market. They spend their days discussing interest rates, economic forecasts, global events and the latest property commentary, believing that every decision a buyer or seller...
