Real estate has no shortage of conferences, coaching events or speaker line-ups. What it does have, increasingly, is a room full of agents who are more selective about what is worth their time. That is part of what made the recent Bo + Tesolin Conference in Sydney...
One of the most common pieces of advice in property is to avoid trying to perfectly time the market. It is simple in theory, but much harder to apply in practice, particularly in the current environment where affordability, interest rates and supply are all part of...
There is a lot of emphasis in this industry on learning systems, attending coaching sessions and consuming training content. All of that has its place. The problem is that many agents begin to treat learning as a substitute for doing the work. The first five years of...
Negotiation in real estate is often framed as a contest of strategy, where the agent who applies the sharpest technique gains the upper hand. That perception has led many to believe that success in auction rooms or private treaty campaigns depends on clever phrasing,...
One of the biggest risks in any competitive marketplace is adopting the wrong habits. Agents spend a great deal of time around others in their office or watching competitors in their area, and without realising it, they begin to mirror behaviours simply because they...
I completely understand how agents can feel overwhelmed by the number of coaching and training options in the market. Every week there seems to be a new system, a new framework or a new opinion about what the best approach is. For agents trying to improve, that noise...
One of the most common questions I am asked is whether an agent should create a niche. Should you specialise in a particular suburb, focus on a certain price bracket or position yourself around a specific property type? It is a fair question, and in many cases...
One of the most important mindset shifts an agent needs to make is understanding that this industry does not only work in favourable markets. Too many agents tie their confidence and effort to pricing conditions. When values are rising, they feel momentum. When prices...
There is no doubt that automated nurturing plays an important role in today’s environment. Email campaigns, SMS updates, database workflows and social media content allow you to stay visible and consistent with your past clients and broader contact list. When these...
Many agents approach open homes with a narrow focus on buyers, yet the broader opportunity often sits with the people who are not actively purchasing. Neighbours attend out of curiosity, local owners walk through to gauge value, and some are considering their next...
