Staying in Touch: The Key to Long-Term Real Estate Success

Staying in Touch: The Key to Long-Term Real Estate Success

One of the most common questions agents ask is, “How long should I stay in touch with potential clients?” The simple answer? Indefinitely. According to Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, consistent communication over time...
How to Make Your Unique Selling Proposition (USP) Stand Out

How to Make Your Unique Selling Proposition (USP) Stand Out

In an industry as competitive as real estate, having a strong Unique Selling Proposition (USP) is what sets you apart from the competition. But as Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, explains, the key is ensuring your USP is truly...
The Danger of Waiting for Perfection in Real Estate

The Danger of Waiting for Perfection in Real Estate

Perfection is something many agents strive for, but as Adrian Bo, CEO of Adrian Bo Real Estate Training & Auctions, explains, it can also become a barrier to progress. While continuous improvement is important, waiting for the perfect moment, process, or strategy...
How to Turn Your CRM into Your Most Valuable Asset

How to Turn Your CRM into Your Most Valuable Asset

For many agents, a Customer Relationship Management (CRM) system can feel like an obligation rather than an advantage. The overwhelming number of tasks, overdue follow-ups, and constant reminders can make it seem more like a burden than a tool for success. However, as...
Top 10 auction day blunders and how you can avoid them

Top 10 auction day blunders and how you can avoid them

Whether it’s a misread crowd or a poorly timed vendor bid — even the smallest mistake on auction day can mean the difference between a record-breaking sale and a property that fails to meet reserve. Agents and auctioneers must be prepared for any unexpected twists on...