For decades, many agents built their careers on being the “local expert.” They knew the streets, the recent sales, and the subtle differences in value from one side of a suburb to the other. While this knowledge still matters, it is no longer enough to stand out in a...
A common question for agents is whether mornings should be spent meeting with clients or setting the tone for the day in another way. The answer is simple: your mornings should be dedicated to building your business, while afternoons are when you focus on face-to-face...
In real estate, moving a buyer from first interest to a signed contract is rarely straightforward. It is more like running a one hundred metre hurdle race, with 8 separate hurdles between the start line and the finish. Examples of eight key hurdles most buyers face...
One of the most challenging moments in any real estate career is losing a listing you genuinely believed was yours. It is disappointing, often frustrating, and for many agents, it becomes a tipping point toward burnout or even leaving the industry altogether. But the...
One of the most notable shifts in real estate over recent years has been the evolving psychology of both buyers and sellers when it comes to auctions. While auction campaigns continue to grow in popularity due to their transparency and efficiency, there remains a...
Let’s face it. Real estate naturally attracts strong, confident personalities. In many ways, that energy can serve you well early on in your career. But as you progress, success is less about how loud you are and more about how consistent, disciplined, and...
It’s not enough to have a point of difference. You need to know how to communicate that point of difference in a way that matters to your client. Every agent says they have a USP—better marketing, stronger negotiation, more buyer reach, deeper database. But unless the...
It’s a complaint I hear almost weekly: “There’s more competition than ever.” The reality? There is always going to be competition. But whether you let that become an excuse or use it as fuel is entirely up to you. Start with a Self-Audit Before pointing to the market,...
In today’s real estate landscape, the line between your personal and professional presence on social media should be far more blurred than most agents think. There is a common question I hear all the time: Should I separate my personal content from my business...
Too often, agents rely solely on rapport or recent sales when presenting to a potential vendor. While those things matter, they are not enough to instil full confidence in the process. Today’s sellers want clarity. They want to know what is happening, why it is...
