One of the most common questions I am asked is whether an agent should create a niche. Should you specialise in a particular suburb, focus on a certain price bracket or position yourself around a specific property type? It is a fair question, and in many cases...
One of the most important mindset shifts an agent needs to make is understanding that this industry does not only work in favourable markets. Too many agents tie their confidence and effort to pricing conditions. When values are rising, they feel momentum. When prices...
There is no doubt that automated nurturing plays an important role in today’s environment. Email campaigns, SMS updates, database workflows and social media content allow you to stay visible and consistent with your past clients and broader contact list. When these...
Many agents approach open homes with a narrow focus on buyers, yet the broader opportunity often sits with the people who are not actively purchasing. Neighbours attend out of curiosity, local owners walk through to gauge value, and some are considering their next...
Early in my career, I was given a piece of advice by a top agent that changed the way I approached this industry. They told me to go through the process of buying and selling property myself. Not as an observer. Not as an adviser. As a participant. At the time, it...
Complacency is one of the most common weaknesses I see across the industry, and it rarely appears early in someone’s career. It usually shows up after an agent has achieved a degree of market share, tenure or consistent results. They reach a point where listings are...
Many agents experience the same frustration. A buyer appears interested, attends inspections, asks questions, then slowly stops responding. It is easy to assume something went wrong later in the process, but in most cases, the issue began much earlier. The breakdown...
One of the most common concerns agents have is the fear of appearing pushy when trying to secure a listing. In reality, urgency is rarely what damages trust. Most owners expect it. They often interpret urgency as hunger, commitment and intent, and they assume that...
How you deal with people day to day matters more than most agents realise, because those moments shape how you are remembered. One thing I have learned over time is that people make their mind up about you long before they ever need you. It is rarely based on one big...
One of the most common questions agents ask is how to encourage buyers to increase their bids without crossing the line. The answer is simple but often overlooked. The work is done long before the auction starts. Auction day is not where persuasion begins, it’s where...
