One of the most notable shifts in real estate over recent years has been the evolving psychology of both buyers and sellers when it comes to auctions. While auction campaigns continue to grow in popularity due to their transparency and efficiency, there remains a...
Let’s face it. Real estate naturally attracts strong, confident personalities. In many ways, that energy can serve you well early on in your career. But as you progress, success is less about how loud you are and more about how consistent, disciplined, and...
It’s not enough to have a point of difference. You need to know how to communicate that point of difference in a way that matters to your client. Every agent says they have a USP—better marketing, stronger negotiation, more buyer reach, deeper database. But unless the...
It’s a complaint I hear almost weekly: “There’s more competition than ever.” The reality? There is always going to be competition. But whether you let that become an excuse or use it as fuel is entirely up to you. Start with a Self-Audit Before pointing to the market,...
In today’s real estate landscape, the line between your personal and professional presence on social media should be far more blurred than most agents think. There is a common question I hear all the time: Should I separate my personal content from my business...
Too often, agents rely solely on rapport or recent sales when presenting to a potential vendor. While those things matter, they are not enough to instil full confidence in the process. Today’s sellers want clarity. They want to know what is happening, why it is...
One of the biggest myths in real estate is the idea that success comes from finding the right system. The perfect script. The silver bullet that will unlock results overnight. I hear it often from agents, especially those in their first few years, who think they are...
There is no shortage of noise in real estate today. New tools are emerging, the market is shifting week to week, and agents are constantly being told to reinvent themselves or risk falling behind. But through all the change, one thing remains true. The agents with the...
One of the most overlooked skills in real estate is knowing how to help an uncertain buyer move forward with confidence. In today’s market, there are countless buyers who feel unsure. Unsure if it’s the right time to purchase, unsure if this is the right property, or...
When I first entered the industry, I believed momentum would come quickly. I thought if I worked hard for a few months, drove a nice car, and looked the part, I would become successful almost overnight. But it did not take long to realise that real estate is not built...
