Negotiation in real estate is often framed as a contest of strategy, where the agent who applies the sharpest technique gains the upper hand. That perception has led many to believe that success in auction rooms or private treaty campaigns depends on clever phrasing,...
One of the biggest risks in any competitive marketplace is adopting the wrong habits. Agents spend a great deal of time around others in their office or watching competitors in their area, and without realising it, they begin to mirror behaviours simply because they...
I completely understand how agents can feel overwhelmed by the number of coaching and training options in the market. Every week there seems to be a new system, a new framework or a new opinion about what the best approach is. For agents trying to improve, that noise...
One of the most common questions I am asked is whether an agent should create a niche. Should you specialise in a particular suburb, focus on a certain price bracket or position yourself around a specific property type? It is a fair question, and in many cases...
One of the most important mindset shifts an agent needs to make is understanding that this industry does not only work in favourable markets. Too many agents tie their confidence and effort to pricing conditions. When values are rising, they feel momentum. When prices...
There is no doubt that automated nurturing plays an important role in today’s environment. Email campaigns, SMS updates, database workflows and social media content allow you to stay visible and consistent with your past clients and broader contact list. When these...
